Splash Mountain is located in Frontierland, across the way from Big Thunder Mountain Railroad. Construction of Splash Mountain necessitated the demolition of the existing railroad station and temporarily turning the railroad into a shuttle between Main Street, U.S.A. and Mickey's Toontown Fair.
Riders board eight-passenger logs, seated two by two. Logs are now equipped with lap bars for safety reasons following a June 2011 renovation. The log departs the loading area, where Br'er Frog provides introductory narration. The log ascends two dual-chain lifts before floating gently through scenery designed to evoke the feeling of a river in the Southern United States, particularly Georgia, where Song of the South was based. The homes of the three main characters and aged farm equipment are incorporated into the landscape, along with an instrumental version of "How Do You Do?" emanating from hidden speakers along the waterway.
After a short drop down "Slippin' Falls", guests enter the indoor portion of the attraction, where various Audio-Animatronic animals, such as geese, frogs, and opossums sing the attraction's first musical number, "How Do You Do?". Several vignettes establish the story of a restless Br'er Rabbit leaving home and being pursued by Br'er Fox and Br'er Bear.
"Everybody's Got a Laughing Place" begins to play as the log reaches a dark tunnel followed by a "dip-drop" into the Laughin' Place. There, singing turtles and dancing water fountains guide the log to a dark area in which Br'er Rabbit has been caught by Br'er Fox in a cave of stalactites and stalagmites. Two vultures taunt riders as they begin their ascent up the final lift. A scene to the side shows Brer Fox menacing Brer Rabbit, with Brer Rabbit pleading not to be thrown into the briar patch.
At the top of this third lift hill, the log descends the 52-foot drop at a 45 degree angle, reaching a maximum speed of 40 mph. After another outdoor flume segment, the log returns to the mountain, where critters at "Doo Dah Landing" are singing "Zip-A-Dee-Doo-Dah" in celebration of Br'er Rabbit's return.
At the end of the ride, if you look at a patch of flowers, you may be able to find a hidden mickey.